SMARTBOX is funded by the Bio-Based Industries Joint Undertaking (BBI JU), a public-private partnership between the European Union (H2020 program) and the Bio-based Industries Consortium (BIC). As Research and Innovation Action, SMARTBOX will fill the European innovation pipeline with completely new biobased products and sustainable processes. Within SMARTBOX, eleven participants from eight European countries will work together to develop innovative ways of transforming biomass into added-value bio-aromatics. The long-term ambition of SMARTBOX is to contribute to the Sustainable Development Goals of the United Nations by providing solutions to decouple our economy from fossil feedstocks.